This transcript documents a business turnaround consultation between strategist Alex Hormozi and Paul Fontinelli, founder of Boulder Adventure Park—an indoor family entertainment center in Grand Prairie, Texas. Facing severe cash constraints and potential bankruptcy within weeks after a total capital investment of $22 million ($8 million raised, remainder in bank debt), the business struggles with low profitability, poor marketing conversion rates, and operating at 50% capacity. Hormozi prescribes a tactical 90-day roadmap centered around a high-impact front-end giveaway campaign for summer camps, landing page optimization, and scalable paid traffic using creator content. A 90-day follow-up reveals the execution of the play generated 3,700 local leads, doubled visitor admissions, and yielded a 325% increase in summer camp revenue, buying the business critical operational runway despite sales team bandwidth constraints.
Key Highlights & Timestamps
0:00 Imminent Financial Distress: Boulder Adventure Park, located in Grand Prairie, Texas, faces potential bankruptcy within weeks after a total investment of $22 million ($8 million equity raised, remainder bank debt) without achieving profitability.
0:48 Revenue and Capacity Metrics: General admission averages $32.46 per person with an additional $11 in-park spend, accounting for 70% of total revenue, while peak days operate at only 50% capacity.
04:54 Break-Even Deficit: The business requires $550,000 monthly to break even against a current revenue of $400,000 and a monthly debt service of $180,000.
05:20 The Grand Slam Offer: Hormozi designs a high-conversion front-end campaign featuring a $5,000 value private summer camp experience giveaway, with second-place winners receiving $3,000 off the $5,000 summer camp package.
07:55 Funnel Optimization: Recommended landing page updates include placing a Video Sales Letter (VSL) at the top, removing redundant text banners, adding concrete safety data ("zero falls last year"), and implementing a referral incentive where users earn an extra drawing ticket per referral.
10:44 Traffic Acquisition Flows: Traffic is driven through four primary vectors: existing email lists, general admission attach rates, paid ads featuring creator video clips (utilizing Unspeakable content), and the 7-day front-end giveaway campaign.
17:11 Campaign Execution Timeline: A strict 7-day countdown drives urgency for the giveaway, followed by a 72-hour deadline for second-place winners to claim their offers before transitioning leads to standard sales calls.
26:26 Turnaround Results: At the 90-day review, the campaign successfully captured 3,700 local leads, doubled overall visitor admissions over four to six weeks, and achieved a 325% increase in summer camp revenue compared to the prior year.