In an unscheduled segment, John Oliver, host of Last Week Tonight, embarks on a satirical deep dive into MyStore.com, an online marketplace founded by Mike Lindell, the "My Pillow" magnate and prominent election denier. Oliver critiques the website's peculiar product selection, which Lindell claims are "personally vetted." The video showcases a range of absurd items, including a Trump-themed honey bear, an unsubstantiated antimicrobial copper stick, fire extinguishers disguised as decorative bottles, the multi-purpose "Wacker Spoon," and scientifically developed dog toys scented like canine hindquarters. Oliver uses humor and incredulity to highlight the questionable efficacy and bizarre nature of these products, ultimately concluding that while Lindell's tenacity in building such an "insane store" is "weirdly inspiring," the overall experience of exploring MyStore.com and purchasing its wares was "not worth it."
Exploring Mike Lindell's MyStore.com: A Comedic Deep Dive into Questionable Products
0:00 John Oliver Introduces MyStore.com: John Oliver, host of Last Week Tonight, takes an off-week to explore MyStore.com, an online marketplace created by Mike Lindell, describing Lindell as a "recovering addict turned pillow magnate turned Trump acolyte turned election denier conspiracy theorist turned TV mogul." Oliver notes the website's unappealing aesthetic, likening it to a virus-laden site.
0:43 The "Vetted" Product Selection: MyStore.com positions itself as a platform for USA-made products "personally vetted by my team." While it features Lindell's own "My Pillow" brand extensions (e.g., "My Coffee," "My Cross"), Oliver focuses on other, more unusual "vetted" items.
1:55 "Make Honey Great Again" and Questionable Health Claims: Oliver showcases "Make Honey Great Again," a 16oz honey bottle shaped like Donald Trump, priced significantly higher than standard honey. He then delves into "Staywell Copper," an antimicrobial copper stick advertised to kill bacteria on phones and hands, critically observing misleading marketing and sharing a customer testimonial suggesting it cures sore throats.
3:56 Bizarre Household and Kitchen Gadgets: The selection includes "Incognitos" β fire extinguishers concealed within decorative covers, which Oliver questions for safety during emergencies. He then introduces the "Wacker Spoon," an oddly versatile utensil demonstrated for "beating meat" (with a "hand model") and ineffectively "juicing" lemons by smashing them.
7:18 Peculiar Emergency and Pet Supplies: MyStore also features "Bleed Stop" for humans and "Bleed Clot" for horses, promising instant bleeding cessation. The most peculiar product highlighted is "Mutbuts Dog Toys," which are "patent pending" and "scented like a dog's backside," achieved through a year of "research" to formulate synthetic organic compounds at "safe" levels for dogs.
10:14 Oliver's Conclusion on Lindell's Marketplace: Oliver reflects on his "why" for the segment, concluding that while Lindell's journey and "blind optimism" in building an "insane store" are "weirdly inspiring," the experience of exploring and purchasing from MyStore.com was ultimately "not worth it." He humorously ends by implying he still uses the Wacker Spoon for "limes."