This video provides an exclusive look inside Nike's research and innovation lab, showcasing four confidential, technology-driven products that blur the line between apparel and tech gadgets.
The first product is a jacket that uses an integrated manual pump to fill internal chambers with air, providing adjustable thermal insulation for varying temperatures. The second, "Project Amplify," is a powered footwear system featuring a motor and processor that learns the user's gait to deliver a 20% power boost, assisting with walking and running. The third innovation is "Aerofit," a new line of apparel with sport-specific ventilation weaves designed to significantly enhance cooling by guiding airflow and promoting sweat evaporation directly from the skin. Finally, the "Nike Mind" shoe is presented, which uses 22 soft nodes on the sole to create a massaging sensation and, uniquely, transmit the texture of the ground to the wearer's feet, aiming to improve mental focus and mindfulness.
Inside Nike's Secret Lab: Testing Four Future-Forward Products
0:17 Adjustable Air-Powered Jacket: A futuristic jacket that uses a small, pocket-sized pump to inflate with air for insulation. This allows the wearer to adjust their temperature on the fly, creating a comfort difference of up to 20Β°C between its inflated and deflated states.
2:54 Project Amplify - The Powered Shoe: A powered footwear system designed to propel you forward. Using a motor and processor, the shoe learns your unique walking or running style in just a few steps and provides a 20% power boost, making it easier to walk up hills or keep pace with faster companions. The battery, cleverly wrapped in the ankle cuff, supports 10km of assisted movement.
6:36 Advanced Cooling with Aerofit Apparel: Nike's next-generation clothing line designed for extreme heat. It uses a new material and sport-specific stitching patterns (for running, tennis, etc.) to guide airflow across the body, increasing sweat evaporation from the skin for maximum cooling. This new fabric is 238% more air-permeable than previous Dri-FIT technology.
9:34 Nike Mind - Shoes for Mental Focus: A shoe developed by Nike's "mind science" department to enhance mental clarity. It features 22 soft nodes on the sole that provide a constant massaging sensation and, remarkably, allow the wearer to feel the texture of the surface they are walking on (e.g., concrete, grass). The goal is to "ground" the user and help them mentally lock in, similar to a meditative practice.